ewelplast.pl — B2B redesign: a solid product, modern presentation
New project on the workbench, a different genre than cutty or a 404 game. ewelplast.pl — the website of a plastic EURO pallet manufacturer. It works, it sells, but it looks like it’s from a previous epoch. The task: migrate it to a modern, industrial B2B standard — without losing the credibility that does the heavy lifting in this industry.
Starting point
- Logical layout, but visually outdated — too much empty space, poor hierarchy, indistinct CTAs.
- The bottom of the page is heavy and chaotic.
- Rich catalog — 68 items in WooCommerce: EURO pallets 1200×800, 1200×1000, container 1100×1100, hygienic, ESD, self-extinguishing, crate-pallets, containers. Lots of value, hard to grasp quickly.
What I want to achieve
- In five seconds: what they sell, for whom, why plastic beats wood.
- Stronger conversion — request a quote and contact within arm's reach.
- Readable variant catalog: size, load capacity, deck type, hygienic/ESD versions.
Visual direction
Clean industrial / premium B2B — industrial and credible, no “corporate stock” vibe. Dark base, light section backgrounds, one technical accent. 12-column grid, plenty of breathing room, product cards with icons and key parameters. Technical and real photos. Less decoration, more trust.
New homepage: hero (“Plastic pallets for industry, logistics, and export") → four benefits (durability, hygiene, recycling, customization) → categories in cards → plastic vs wood comparison → industries → certifications and recycling → short “about us” and contact.
Where it is
Product brief, redesign plan, and low-fi mockup — ready. I’m building the theme on a separate test environment before touching anything in production. Next step: HTML/CSS concept for the new theme and product section.
Project details: /projekty/ewelplast.pl.