ewelplast.pl — B2B redesign for a pallet manufacturer

┌─[ status: redesign in progress ]─[ stack: WordPress + WooCommerce ]─[ industry: pallets, no jokes ]─[ catalog: 68 SKU ]─┐

ewelplast.pl — website of a producer of EURO plastic pallets. The company makes a solid, tough product; the site should have said so in five seconds, but took thirty — and lost people along the way.

a good B2B site in this industry isn't fireworks. it's specifics, trust, and "where to click to get a quote". the rest is decoration that slows down loading.

Starting point

• logical layout, but visually from the previous decade — too much empty space, weak hierarchy, CTA playing hide-and-seek with the client
• 68 products in WooCommerce (EURO pallets 1200×800, 1200×1000, container 1100×1100, hygienic, ESD, self-extinguishing, box pallets, containers) — a lot of real value, hard to grasp in five seconds
• bottom of the page heavy and chaotic, like a warehouse on Friday at 4 PM

What I'm doing

• clean industrial B2B — dark base, one technical accent, lots of light. Industrial and credible, without "corporate stock" with smiling models in helmets
• product cards with size and 2–3 key parameters instead of a wall of text
• hero that speaks directly: pallets for industry, logistics, and export
• plastic vs wood comparison — because that wins sales conversations
• conversion — quote and contact within reach, not after three subpages

Where it is

Product brief, redesign plan, and low-fi mockup — ready. I'm building the new theme on a separate test environment before touching production. // the client doesn't pay for me to experiment on a live store. Next step: HTML/CSS concept of the new theme and a product section that sells itself.